How to Make $94,532 in 24 Hours on the Internet

Ted Ciuba Interviews Robert Allen

Our guest today is none other than the very famous New York Times best-selling author Robert G. Allen. He’s the author of Nothing Down, Creating Wealth, Multiple Streams Of Income, and - the book we’ll make special references to today because it directly concerns us - the big hit, Multiple Streams Of Internet Income, which, of course, you can find online at Amazon.com

Ted Ciuba (TC): Bob Allen, welcome.

Robert Allen (RA): Hi, Ted. It’s exciting to be here with you today and to share with your many listeners how they can benefit from all the wonderful things that are happening on the Internet today.

TC: I can’t think of a better person who could tell us how to do that. Anyone who’s heard anything about you knows you came from real estate. And, of course, they know you’re very famous for your big challenges. For those who don’t know you, can you give us some background?

Fame and Credibility From An Unusual Challenge

RA: Thank you. It’s true, some of the listeners here probably have never heard of me and my world, where I came from. My fame really came from a lot of the challenges I did. I believe if you say you can do something, you really should be able to prove it.

When I was launching my very first major best-selling book, Nothing Down: A Proven Program That Shows You How To Buy Real Estate With Little Or No Money Down, a number one New York Times best seller, all through the 1980’s, I set this challenge:

“Send me to any city, take away my wallet, give me $100, and in seventy-two hours I’ll buy an excellent piece of real

estate using none of my own money.” It was a very blatant, in-your-face kind of statement. The Los Angeles Times picked up on it and said, “Okay, Mr. Allen, we’ll take you on. Let’s drop you in the city and see if you can put your money where your mouth is.”

They dropped me in San Francisco, took away my wallet, and gave me only five $20 bills. Seventy-two hours (actually fifty-seven hours) later, I had bought six properties - and later a seventh

from that experience - and gave the guy back $20 in change!

Wealth Is
Not Money,
Wealth Is Your Attitude

When they dropped me in the city, they literally took from me all the things that people associate with wealth. Most people don’t understand wealth. They think it’s physical assets, your credit rating, your financial statement, the cash you’ve got in the bank or the cash flow that’s flowing into your life. They think it’s money, and wealth is not money.

Wealth is your attitude. Wealth is the ideas you have. It’s your courage, it’s your commitment, it’s your determination, it’s your contacts, it’s the information that you have in your head. It’s all the intangible stuff. It’s the invisible stuff that makes up real wealth.

What I was trying to do by having them drop me in the city was to prove that you could take away all the tangible aspects of wealth, you could literally leave me with only the intangibles, and I could create wealth out of nothing.

Rising To Another Challenge

My challenge was started that way and the Los Angeles Times printed the article. I’m looking at a copy of that article here on my wall. That was a proud day for me, on the front page of the Business section, standing with my arms folded in front of a beautiful property that I had bought. The headline reads, “Buying Home Without Cash: Boastful Investor Accepts Times Challenge and Wins.”

That started me on this challenge binge that I’ve been on ever since. Then I set a new challenge:

“Take me to an unemployment line, let me select someone who’s broke, out of work and discouraged. In two days time, I will teach them the secrets of wealth. In ninety days, they’ll be back on their feet, having earned at least $5,000 cash, never to set foot in an unemployment line again.”

We did that in St. Louis. They dropped me in the unemployment line, let me pick someone to work with. I worked with three people, actually, who had incredible stories to tell. Ninety days later, I wrote an entire book about that experience called The Challenge, which we subsequently retitled as The Road To Wealth.

Creating Wealth Quickly On
The Internet, From Nothing

The point I’m trying make here is the first “Aha!” of wealth, the first thing that you’ve got to understand, is that you can create wealth starting from where you are.

I don’t care what kind of financial circumstances you’re in; it doesn’t matter to me what kind of financial pressures you happen to be under. And there is no faster way to create wealth than on the Internet. It’s just the flat-out fastest way to create wealth, period. That’s what we’re talking about here today.

How did I find out about the Internet? Frankly, it was from one of my students, David LeDoux. What goes around comes around. David called me on the phone one day all excited. He’d gone to Tahiti on a retreat, and called me on the phone and said, “Bob, I’m on the Internet. It’s working! I’ve figured it out! I made $13,000 in one day!”

I asked, “Well, how did you do that?”

TC: Good question!

RA: That’s the first question that pops in your head. This was is the fall of 1998. I did not have my own web site and I barely used e-mail at all. I’d heard about it, studied it, talked about it, and bragged about it, but I had never done anything about it.

That’s the way a lot of people are. They’ve heard about the way the money is made and they’ve tinkered with it, and they’ve tried a web site, but they really haven’t gotten serious about it.

How Would You Like Your First Internet Profits Sixty-One Seconds From Now?!

The day that I got serious was when David said to me, “Bob, why don’t I come to your house, sit at your computer, and make money for you in front of your very eyes?” That got my attention.

A few weeks later, he was sitting here at this chair, this office. On the computer here, he sent an e-mail message to 1,500 subscribers of a little newsletter he had created that attracted people interested in making money online. He’d been in the chat rooms and posted here and there, and he did all kinds of things to gather this little group of 1,500 people. They were opt-in. They wanted more information. They liked David, and every week he’d send them off a little blast on this or that.

Frankly, there’s probably not a person who hasn’t heard the word “e-zine.” It’s very, very prevalent today, but back then, it was still kind of new. He said, “I have these 1,500 names, these 1,500 people, these relationships I’ve developed. Whenever I send an e-mail to them, they listen. I want to bring them in front of you, Bob.”

David sat at my computer and typed out this kind of message: “I’m here in Robert Allen’s office, the famous millionaire-maker. I’m here for an hour. While I’m here during this hour, spending time with him, I’d like to make all of you an offer. If anyone would like to get one of Robert’s tape sets,” - it was my Nightingale-Conant tape set called Multiple Streams Of Income - “we’ll give it to you for half-price, but only for the next hour. When the hour is over, the offer will expire.” He sent out the message, turned to me - I’ll never forget - and said,

“Check your watch.” Sixty-one seconds later the first e-mail response came back and said, “Is it too late? I’d like to get that offer. Here’s my credit card, here’s my address, here’s my phone number.” This was all sent unprotected over the Internet. No security - we were worried about that. E-mails started pouring into my own e-mail box!

You Only Need A One-Percent Response

About an hour later, there weren’t that many orders - about fifteen orders, or a one-percent response. But for me, being a marketer for many years, I know that I can have ninety-nine percent of the people never respond and still make a fortune on that one percent.

This Internet stuff is sweeter, sweeter by far! The difference is, I would have to do a direct mail piece to get that one percent. I’d have to send out a direct mail piece that would cost me fifty or sixty cents, sometimes a dollar apiece after renting the name. If you send a direct mail piece to 1,500 people, it’s going to cost you anywhere from $1,000 to $1,500. If you get no response, you’re out $1,000, $2,000. Let’s think sending 10,000 pieces in direct mail – I’m talking about snail mail with the post office. It would cost you at least $5,000 just to mail to 10,000 names. If I get a one percent response on 10,000, then I have 100 people who will respond. If I sell them a $100 product, that’s $10,000.

TC: So you made a couple bucks there.

RA: Yeah, I made some money. But, if my response rate drops to half a percent, which is really more traditional, I’m only breaking even. If my response rate is a quarter of one percent, I’m out several thousand dollars. If there is a September 11th on that day and some tragedy in that city or something goes on, as it happens, you’re out your $10,000, your full marketing budget.

Anyway, here I was, sitting at my computer, and with no money spent, my offer was instantaneously sent to 1,500 people at no charge to me. David was making money for me right in front of my very eyes. My light went on and I asked, “What do I need to pay you to teach me how to do this?” He said, “Six thousand dollars is what it will cost for me to help you get the web site all figured out.” I became his student. I wrote him a check for $6,000 on the spot and said, “Let’s go!”

Make Money Fast, And Fail Fast For Free

I knew I wasn’t talking about 1,500 e-mails. I was talking about 15,000, 150,000, a million e-mails. If you gather a large list of opt-in, totally clean, totally legitimate e-mail addresses, and you get a one percent response rate, you’re rich. You’re rich fast.

That’s got to be one of the best $6,000 bills I ever spent!

What I also like about the Internet is that you can fail fast for free. In the real world, you can’t fail fast for free. You can fail, but it’s usually slow and it usually costs you an arm and a leg.

TC: Like your example… You could lose your entire marketing budget of $10,000, say, and because mail is so slow and antiquated, you wouldn’t even know it for 2 weeks! On the Internet you know inside of minutes or an hour – for FREE. Great difference!

Attracting People Who Are Interested In Your Offer

RA: Yes, on the Internet I can do the same kind of mailing and get instantaneous results, and it’s free. That’s if I’m using all of the vehicles we’ll be talking about in this hour.

How do you attract people to your web site? How do you get them to sign up for your letter? How do you get them to stay there with you so you can communicate with them? All of that is part of the science of the Internet.

Just get the theory down: The theory is, we need to attract into our lives people who are interested in our subject matter, and we have to give the information to them for free. It is absolutely essential. That’s the bait. The bait is good, solid, powerful information at no charge to your customer. When visitors come to your web site, they’ve got to see the word “free” plastered all over it.

Go to MultipleStreamsOfIncome.com - you’ll see the word “free” plastered all over it. We want people to feel that they can be there without any charge. There’s good stuff on that site.

Filling The “Maybe Pond” With Lots Of Fish

Now you have the opportunity to put them in what I call your “Maybe Pond.” (Be aware, I use pond and lake interchangeably.) In the real world, doing a direct mail piece, there is no Maybe Pond. It’s only “Yes” or “No.” You send out a piece, it’s a Yes or a No and that’s it. Done.

In the Internet world, when I gather an e-mail address, create a relationship with that person and continue to send them information, I call that my Maybe Pond.

In other words, I don’t want them to say yes. In fact, the last thing I want them to say is yes now. I want them to be comfortable with me. I want them to realize that I’m a good guy and that I’ve got good stuff, and that I’m going to take care of them. Therefore, I want to avoid having them make a “Yes” or “No” decision. I want them to just say maybe: “Oh, maybe I’ll try this out. It’s free, I can always opt out. I can always tell them not to send me any more stuff. Let’s just taste it here. Let’s just see how they’re doing.”

A Mere 1%

Since they’re in my Maybe Lake, they don’t say “Yes,” they just say “Maybe” and start to test me to see what stuff they get. The longer I can keep them in that Maybe Lake, the more profit can be earned. Only one percent is going to buy something, not the ninety-nine percent. I’m just trying to attract lots of fish into my lake, realizing that every week a different one percent is going to be hungry. This week it will be this one percent, next week it will be another one percent, the week after that will be another one percent. Does that make sense?

TC: That makes good sense! Every week, then, our listeners should be looking for a different one percent.

The Magic
Number Of Fish
For Your Ocean

Let’s finish the theory of how you need to think differently from an ordinary, traditional marketer.

RA: Traditional marketing involves a lot of cost, a lot of direct mail, a lot of “ordinary” marketing. Online, it’s a different animal.

The theory is, I have what I call the “great ocean of fish” out there on the Internet. (I like to create analogies so I can get it myself. I’m a simple-minded guy and if I can understand an idea, I find it easy to teach.) I see all those fish out there. There are literally over 100 million people online right now in North America and most of the world. Over 100 million people! That’s an enormous amount of people.

Of this great ocean of fish, how many do you need to attract into your life to make yourself a fortune? The answer is about 10,000.

Passion Is Particularly Potent For Your Success

TC: That begs the question, how DO you attract 10,000 people into your lake?

RA: You need to start with the most important thing for your future. You need to pick a subject matter that you’re interested in, that you’re passionate about. If you’re not passionate and you’re just trying to make money, after a while your e-mails are going to be kind of thin. It needs to come from passion.

What are you passionate about? Spend some time figuring that out. I’m passionate about making money, about multiple streams of income. I don’t care which multiple streams of income I’m talking about that day. Today, I’m talking about the Internet. Yesterday, I was talking about real estate. I’ve identified ten major streams of income that I focus on and try to teach to my students.

You need to pick something that you’re passionate about - relationships, diet, health, a hobby that you have... Something that’s empowering or impassioning to you, that really turns you on, then you need to find the people that are going to come into your sphere of influence.

You Don’t Even Need A Web Site To Succeed!

You don’t need a web site. It’s nice to have one, but frankly, you don’t need one. A lot of the marketing that gets done in your e-mail box right now doesn’t have a web site attached to it at all.

A lot of you may think you need to have a very fancy, very expensive web site, but go to my web site. You’ll find that it’s very simple. There aren’t a lot of bells and whistles; it’s just pretty straightforward. Most of our marketing is done directly into peoples’ e-mail boxes. Most of the people are not even going to go to my web site.

Six Major Ways of Attracting
People To Your Web Site

Your target audience is a group of people out of the great ocean of fish who are interested in your subject matter. I’ll use my subject matter as an example here because that’s what I’m really familiar with. I’m just going to ask you to translate what I’m saying into your particular subject.

I’m looking for people in that great ocean of fish who are interested in making money. I’m going to attract them into my Maybe Lake.

I’ve got to get them to come to me. I’ve got to get them to agree to allow me to send them free stuff.

You’re going to use one of the six major ways of attracting people to you or your web site. Many of these methods are traditional and you’ll recognize some of the things I’m going to say, but some of them are a little less traditional.

1: Register Your Web Site On Search Engines

You’re obviously going to use search engines, but you can’t rely on search engines to build your business if you want it to be stable or consistent. You can be bumped off of search engines in a minute. I like paid search engines, such as Overture.com and a bunch of other ones where you can actually bid for a spot on the search engine. Therefore, you maintain a little bit more control. It costs you money every time someone clicks on that paid search engine. The person who’s searching doesn’t pay - they just get a list of twenty things they’re searching for.

Remember though, these people are searching. They’re looking for something, like people using the Yellow Pages. Which would you rather have, someone who’s reading a newspaper, primarily interested in reading the paper and is interrupted by your ad, or would you rather have a person with a toothache who is looking for a dentist in the Yellow Pages? They’re in search mode. They want a solution.

TC: That’s the one!

RA: That is the massively different approach. That’s how the Internet can be dramatically different. When people are searching, they want you and they want you now. Pay your way to a search engine. You get a much higher quality lead.

2: Give Your Visitors Lots Of Free Stuff

When people come through that search engine into your Maybe Lake, your web site, don’t try to sell them anything. Instead say, “Here’s some free information that will solve your toothache. All you’ve got to do to get this wonderful batch of great free reports and free stuff is sign in and agree to let us send you a regular bunch of this free stuff every single week.” They’ll sign in for it.

If they won’t sign in for that, they don’t get the free stuff. “Sorry, goodbye. I don’t want to deal with anyone who is not willing to at least begin the dialogue.” Unbeknownst to them, my free stuff costs me money. It’s cost me 20 years of my life, millions of dollars worth of mistakes. It’s free to them, but it’s extremely valuable to me. I’ll give you lots of free stuff, but you’ve got to play my game. You’ve got to agree to let me send you more.

3: Take Advantage Of Online Advertising In E-Zines

The other online lead source is running ads online, meaning that you can pay for an ad in e-zines. You can find a great source of e-zines at DirectoryOfEZines.com where my friend Ruth Townsend has gathered together information on well over a thousand e-zines that accept advertising. You can buy a full page from that list and send out a solo blast to their people with your ad in it, you can sponsor one of their e-zines, or you can place an ad buried into somebody else’s e-zine. For very little money, you can run ads in e-zines. You’re going to get a trickle of people into your Maybe Lake as a result of that process.

4: Use Offline Advertising, Too

The goal is to get six lines in the water.

The fish are out there. You’ve got to figure out what kind of bait you need to use to attract them up the river and into your lake.

Then you want to run ads offline. This is more traditional advertising. Everything you do you should have your website attached to it.

5: Don’t Neglect Online and Offline Public Relations

Another way to attract people to your web site is to do a lot of PR, both online and offline. That’s the free stuff that attracts people to you.

TC: I agree! The “free” stuff – because of the attached credibility – can be worth more than all you pay for!

6: Spread The Word!

RA: The sixth method is what I call “word of mouth.” You need to do everything you can to get people to share your information. This is the stuff from Seth Godin’s Permission Marketing and his Unleashing The Idea Virus.

That’s great stuff you should all be reading. Go to IdeaVirus.com where you can download a segment of his book, Unleashing The Idea Virus. This is brilliant theory. You need to use that kind of theory to build your web site.

Finally, build your web site by putting your name on everything you send out, your brochures, your cards, etc.

Those are the six ways of attracting people to your web site.

TC: All right, Robert. Thank you so much for that.

How A Millionaire Maker
Makes His First Million Online

 You’re a millionaire maker who has put a lot of emphasis on the Internet. You say ordinary people can make extraordinary money online…

I happen to know that, without a web site, you set up another challenge and succeeded in a big way. I know our listeners would love that riveting story. Could you fill us in on that and tell us how we can make money?

RA: Let’s take it to the next step. Remember, I started off our conversation with the true story of someone sitting at my computer, making money in front of my very eyes. In 1998 I started to build my own web site. It took me about nine months to get it figured out. I’m a busy guy and doing all kinds of things. It took me another nine months to gather about 11,500 e-mail addresses from 11,000 people.

I used all six ways that I mentioned earlier to attract people to my web site and 11,000 people signed up. We had a list of people who were happy with the free information they were receiving. I had never marketed anything to them, ever. I just kept giving them free stuff. I still didn’t know if there was any money in that list or not.

Remember, I said that you needed about 10,000 people on your list. You don’t really need that many, but that’s the ultimate goal. Obviously, you need to keep making sure that you have at least

10,000 people because there will be people coming and going from the list, some who aren’t interested at all, and e-mail addresses that are no longer good. Today, our list is much, much larger than that. Back then, we had about 11,000 e-mails.

Robert Uses 11,000 E-Mail Lists
For $1,000-Per-Hour Challenge

I used that list for one of my famous challenges...

“Sit me in front of any computer with access to the Internet. Let me send off a message, and in twenty-four hours, I’ll make $24,000.”

That’s what my goal was. I wanted to see if it was possible to make $1,000 an hour on the Internet, so we sent a message to the people we had already started a relationship with.

This is an important point: You have two ways of building a lake full of fish. You can build your own lake and attract the fish yourself so you own the lake and get to own the names.

That’s what we call list building. You build your own list.

The other way is to go to other peoples’ lakes. That’s a nice way of saying you rent other peoples’ lists. When you rent someone else’s list, all you’re really doing is going in front of their audience, at their lake, throwing your bait in there, and seeing if anyone’s interested.

We decided to go the long route, the harder route, and gather our own list. We sent an e-mail around 12:37 in the afternoon. We were hoping to make $24,000 in twenty-four hours so we made several different offers to this group.

Churning The Waters: Advance Notice Of The Offer

We actually sent four e-mails to our list in advance of this day, churning the water a little bit, getting the fish interested and letting them know that the offer was coming. “Watch for May 22, it’s going to be the day. Don’t miss that day.” We told them that we would even be willing to give them a lot of great free stuff if they would just check their e-mail on that day. In the first message, I promised them a free report on how to make $24,000 in twenty-four hours on the Internet. The second message asked, “Why don’t you tell me what you’d like me to sell you on that day?” I gave them a list of about ten different choices. I also did something that you cannot do in the real world: I asked them what they would like to pay. We asked them, “How many of you would like to spend three days with me? What would you be willing to pay? I’d spill my guts, share all my inside secrets, yadda, yadda, yadda. How much would you be willing to pay for that?” We gave them a choice: $500, $1,500, $3,000, $5,000. We said, “Just tell us, what do you think that’s worth to you?”

We got an enormous response. Two thousand people took fifteen minutes of their life to tell me what they were willing to pay. Eighty people said they’d be willing to pay $5,000 for that experience. That really shocked me. Given a choice of spending $500 or $5,000, eighty people said they’d be willing to pay $5,000.

Successful Results Of The Challenge

Now I had the e-mail addresses of all of those people. We had the eighty people who said, “Yeah, I’ll pay $5,000.” Multiply eighty by $5,000, and you’re talking about $400,000 from that one list. Remember, we were just growing into this. I didn’t know as much as I know today about it, but for me it was a complete revelation.

We sent our mailing piece off exactly at 12:37 p.m. We offered some really great prices and special package deals, and ended up making $94,532.44 in twenty-four hours. That works out to about $3,500-$4,000 an hour in that one day.

TC: And you weren’t even sure you’d really even make your goal?!!

RA: Exactly. When that happened, I said to myself, “This really is the goldmine I thought it was!”

Marketing Focus Is On The Internet

We have geared most of our efforts towards the Internet, away from direct mail. Direct mail is effective, but very expensive, and if you miss, if your marketing isn’t good, it can be devastating. We put most of our efforts online. It only costs us about six cents a name to add someone to our e-mail list. We have several companies that help us do list building. There are hundreds of these companies out there, and we finally narrowed it down to a handful that really know what they’re doing, ones who really deliver the goods. We are constantly adding names to our list.

We add one hundred to two hundred names a day to our list of people who are out there in the great fishpond of the Internet. By renting or buying this service from these various companies, we are sometimes able to add thousands of names a week to our growing Internet e-mail list.

TC: I’ll tell you, it doesn’t take too much intelligence to do a little multiplication and see what kind of money you could be earning now.

Strengthening The Bonds With
Your Internet Subscribers

RA: Exactly. It’s a lot, let’s put it that way. We find that almost half of the names will sign up for a free teleconference with me. That’s where we start to introduce a lot of our own products, services, and ideas. Most people stay on the list and agree to receive offers of free stuff. When you sign up for our list, basically you’re going to get a lot of different offers. You’re going to get a lot of different conference call offers. Come listen to this expert, come listen to that expert.

What that does is bridge the gap in this impersonal Internet, where all you’ve got is e-mails coming into your box. You don’t know who the people on your list are. Conference calls bridge a person through the telephone. The telephone is a little more personal and that creates a warm relationship.

Actually, people on my list have heard me on the phone or they’ve heard some of our Multiple Streams of Income experts, and they’ve formed a stronger bond than the normal e-mail lists. With a lot of the e-mail lists, the bond is really thin; you can break that bond in a second. If someone has spent some time with me on the phone, they realize that I’m doing what I’m talking about, I’m articulate enough to teach it, and they can learn from that. That’s how we build our business today and it’s extraordinarily possible, very successful. The Internet’s changing all the time, but our goal is to gather a million e-mails by this time next year.

How To Use The Internet To
Make Your Book A Bestseller

Now, I’d like to talk about exactly how to make a best-selling book on the Internet... How to drive a book to the number one spot on your best-selling list.

TC: I think everyone wants to know, and there’s no better person than you to do that.

RA: Strategically, marketing is simply figuring out where to employ your resources in the most effective way. Obviously, I have certain goals that I set. One of the goals was to get Multiple Streams of Income and Multiple Streams of Internet Income to the best seller list. You want to be able to prove that, because once you hit a list like that, all kinds of other good spin-off things start to happen. So, the first goal of an author is to create that best seller cachet.

When we were promoting Multiple Streams Of Internet Income last year, we gathered a lot of friends together, people who have their own opt-in lists, people we know, and we asked them to do something special for us. On a specific day (I think it was April 19) we asked them to send a message to their list announcing that my book was available for purchase and that we would give them a special bonus if they buy the book on that day, and on that day only.

We wanted them to go to Amazon.com - obviously because it’s the number one bookstore online, and we knew that it’s one of the major sources the New York Times uses for their best seller list. It’s a very important site, so we knew that if we could drive books to the top of that best seller list, we would get attention from the New York Times. Test-Marketing For A Best Seller

About two months earlier, I’d done a little test. I was a guest on someone else’s conference call with about three hundred people. I said,

“Just for fun, would you do this for me? I’m going to give you an hour of my time, and it will be free for you guys. But if you like what you hear at the end of this call, I’d like you to go buy a copy of my book on Amazon.com”

At the end of that hour, these three hundred people who were online went to Amazon.com that very day and started buying the book. What I didn’t realize was how few books it takes for you to drive a book to the best seller list, to the top of the list. You see, every hour Amazon.com refreshes this list. For instance, if you go to Multiple Streams Of Income on Amazon right now, at the bottom of the listing it tells you what the ranking is in that particular hour.

Anything under 1,000 is really good. Lots and lots of people compete for that spot. As I was speaking with this group, I watched my book, Multiple Streams Of Income, go from number five hundred-and-something to number one hundred, to number fifty, to number forty. I think we got down to like sixteen or something, and this was with three hundred people. I thought, “Gosh, if all of them bought a book, if every one of them did (which I knew they didn’t) only three hundred books can drive a book to the top twenty on the best seller list.” I said to myself, “Hmm….”

Success For This Best Seller Challenge And Others

When we got ready to do the real blast with Multiple Streams Of Internet Income, I knew we had thousands of names on our own email list and I brought a lot of friends in to help me. We asked them all to buy the book on that day. In twenty-four hours we drove the book to number one on the Amazon.com business list and number two on the overall list. (Number one was a book called Founding Fathers. I still don’t know who had this book, but we just couldn’t dislodge it.)

I said to myself, “Wow! If you give a focused blast on one spot, you could hit number one on Amazon.com!”

We recently used the same technology to help my friend Brian Tracy drive his book, The Power Of Focus, to number one on the Amazon.com best seller list. We did a blast to our list and he did a blast to his list and a few other people combined. In other words, we have been able to prove it!

Focused Marketing And Creativity Are The Keys

What I’m trying to point out is that with focused marketing, you can literally create a best-selling book.

You just use a little bit of creativity, a little bit of focus, you can literally create a stream of income that will set you up for life.

TC: Bob, you hit the nail on the head there!… Our listeners all want financial freedom – on the Internet. All it takes is just a little bit of focus? A little bit of creativity?…

RA: Do everything to get that magic

10,000 people, like I said. Then, if just one percent of those people buy a $100 item every week from you, a $100 package of items that you put together, then you’re making about $10,000 a week from your web site.That’s the secret here, to get that list of 10,000 and to take care of them, and to have the financial freedom you’ve always deserved.

TC: And doesn’t $10,000 a week from your web site seem like getting rich on the Internet?!