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FROM: Advertising Copywriters, Alan Forrest Smith (and Brett McFall) 20/11/2004 Dear Friend,
How' does this sound? You could fork out at least 5k per sales letter to either myself or Brett. That sales letter will take you through one campaign and likely make you thousands of pounds. Then for the next campaign ... you'd pay us another 5k at least. Over 12 months, that can mount up into a monster amount of spending on your advertising copy. And by the way .... I am not saying it's not worth it - IT IS. That's why clients pay either myself or Brett handsomely for knockout results. But ... WHAT
ABOUT IF YOU HAD THE SKILLS TO CREATE THESE Wouldn't you rather that? Or even better, would you like to pocket high fees just to write a letter for instance, for someone else? Well many people have been asking us for a long time to reveal how we get the results we do. To lay it all out step by step. And so finally we've caved in and decided to let a very small group see "behind the curtain" so to speak. BOTTOMLINE IS: There's only so many clients a year that we can write for. And so if we can't write for you, at least we can show you how to do it yourself, right? (The old "feed a man a fish" philosophy.)
Want me to explain why? Sure, okay. Listen to this real-life example I did for the Jay Abraham Group in the UK.
Here's another concrete example of amazing results: Brett was asked by a company in Australia that had been using the Yellow Pages for years with no results. They would stick their adverts in and be lucky to pull in 7 clients over the whole year. Brett took the regular advert, and changed one thing only on the ad. RESULT? Within the first 7 weeks of the advert appearing it pulled in 17 new clients! In fact, they got so much new business that they had to sell HALF of the business to someone else, simply because they couldn't cope with the workload. Did you notice on both occasions, I said any changes to the advertising copy were minor. That's because they were. Yet before we touched them they had both failed miserably. Why am I telling you that? Because ...
They use principled-based ... time-tested ... and proven to work guidelines that have been described as a marketing "science" by experts alike. THIS STUFF IS POWERFUL AND WORKS NO MATTER WHAT BUSINESS YOU ARE IN Look, I don't want to sound like an over-inflated bighead but if you sent either myself or Brett any piece of control copy (the letter or advert that always gets used), I absolutely guarantee we could make a few more changes that would increase your response rates. For you that means more orders, sales and profits. There's only one thing stopping you from earning HUGE profits and selling truckloads of your product or service: Quite simply, the only thing that TRULY stops more people from buying from you is the WORDS THAT YOU USE in your marketing. When they're written "correctly" you can make your sales explode. When they're not - your sales stagnate. We've proven it over and over again. And that's why we get paid such high fees to create "advertising copy" for clients - WE KNOW WHAT WORKS. AND if you want to make a huge difference to your income, then you simply need to know what we know about creating killer sales messages. Once you have this ... all you then need is those words put on a webpage or on a piece of paper, to start making huge increases in your sales. So what about if we were to ... Share With You The Scientific Skills Needed To Completely Transform ALL Your Advertising and Marketing Campaigns ... FOR LIFE! Wouldn't that give your business an UNFAIR advantage over your competitors? Let me explain a bit more.
Pheeew, lets take a breather and get some feedback from those that have done it already and actually attended one of our master classes.
How About Going from £4,000 TO £8,000 In Weeks?
How About Taking A Letter From 1% to 10% Response
How About a Flood Of Orders Right Away
DAY ONE How it's all done. We'll cover every tiny piece, formula, secret, strategy, tip we ourselves use day in day out to create successful advertising in our clients businesses. And explain them in detail so that you can use them for your own profit. Sales letters, web pages, newspaper adverts, classifieds, structures, formatting, strategies the lot. For example: there is one tiny yet proven change we could show you on ANY sales letter right now. Its so simple, so obvious, so blatant but you know what ... most people miss it, every time. Yet ... it'll increase your response rates INSTANTLY! Or how about web page advertising or copy? There are at least "10" tested to work tips we can show anyone on any website right now. We promise that by implementing these you'll see an major difference in response. One web page tip alone carried out by Alan made an increase of just under 300% in leads and enquiries! Yet it took about 10 minutes to make that change. We'll show you the lot! Or how about we show you how to create newspaper advertising that actually stands out in the sea of words and gets read, gets acted on, pull's profits! OKAY, SO WHAT'S REALLY SPECIAL ABOUT THIS EVENT? Without doubt it's going to be the personal attention that will be heaped on you. With only 20 attendees, you won't be just a number. You'll be able to ask for ... and get ... PERSONAL attention about your challenges. Answers and access which is not available at any price - both Brett and I do NOT do personal coaching. Imagine knowing how to write yourself a brand new BMW or Mercedes Benz. Writing your family a holiday abroad. Or even writing yourself a deposit on a new home. That's the power you have when you can write a compelling sales message. Knowing how to write copy is the ultimate skill. This first day is going to be a killer day I promise you. Just writing about this event makes me excited believe me. You'll pick up so many cutting-edge ideas that you'll be left wondering how you have never discovered them before. This is the step-by-step sort of knowledge that ONLY the best in the business know. And ... dinner is on us! In the evening you are invited to have dinner with myself and Brett. We'll enjoy a relaxing and fun evening together. What's more, you can feel free to unwind and ask us any question you like on an informal basis, one on one. And you know, sometimes the most candid answers and revelations come out in this sort of environment. We're looking forward to this part of the event as much as you. But then there's ... DAY TWO We kick day two off with live critiques. You will be asked to submit your your adverts, sales letters or web pages BEFORE you even set foot in the venue. The good, the bad and the downright ugly! We want to see them but be prepared to have them ripped apart in front of everyone and then ... re-built for maximum response. In fact, your fellow attendees will form a focus group that will give you ideas about your project. This is true MASTERMIND learning at its best. Brett and I will then go though a chosen campaign of yours with the rest of our guests and either praise you to death from creating a killer campaign ... or show you some very quick, slick and simple ways to make your new campaign even more productive. But be warned: WE WON'T BE HOLDING BACK. Your prospects don't treat you with "kid gloves" and so neither will we. Your profits depend on it. You'll discover WHAT you're doing wrong ... what you're doing right - plus have your mind blown with the inside secrets we'll give you to send your sales soaring. We truly have never got so down and dirty before. THIS is the "in your face" ... no B.S. ... learning you've wanted for so long. You'll walk away from these two days with so many ideas that'll work for you you'll suffer from overload for months after and so many cash-creating ideas you'll be a master advertiser yourself!
... That is going to put your marketing and advertising campaigns leagues ahead of your competitors, E.A.S.I.L.Y! Do you want that?
But what if we're absolutely
FULL OF IT? Okay, lets talk a little about our guarantee. Put simply, if you come to this Advertising Master Class to work, then YOU WILL WALK AWAY truly skilled to write sales messages that make money. If you don't, then you'll only have yourself to blame. You are going to get EVERYTHING we have. And no-one will be let into the room who has even the slightest doubt in their mind that they aren't going to get the skills they need. You WILL get everything. But YOU also need to bring your commitment. No looking behind you. No doubts. Just 100% full commitment. And if by the end of the weekend you don't feel you're armed to the hilt with killer copywriting skills... ... THEN THE WHOLE EXPERIENCE IS 100% FREE. That's right, your investment will be returned in full. In fact, we wouldn't have it any other way. Either you walk out knowing the most important skill in the world, or it won't have cost you a thing. Fair deal? TRUTH IS: We both have very big reputations in the field of advertising and direct response copywriting. Want me to prove it? Okay check out what two of the most respected leaders in the world of direct response advertising say about myself and Brett.
A WORD OF WARNING: One thing that is NOT guaranteed is your seat at this event. You will be interviewed by us BEFORE you are granted a spot. We only want those to commit that can see the value of investing in cutting-edge, proven copywriting ideas and strategies. We only want those to attend that take their business serious enough to realize that spending 16 hours with myself and Brett will probably be the greatest investment you'll ever make in your business. Why waste 5-7 years struggling through and learning all these secrets by trial and error, when you get the inside edge in one weekend? So if you are unsure ... please don't apply. If you are a moaner and groaner ... forget it. If you are a cynically minded type, don't part with your money. If you are one of those types and you do get in I want to tell you this ... any disruption to this class and you'll be asked to leave ... WE'RE SERIOUS. But ... If you are ready to see a massive difference to your profits ... apply right now but apply with this warning that again ... there is no guarantee that you will be allowed in. OUR REPUTATION BASED PROMISE: here is our promise for the weekend. We will hold absolutely zilch, zero, nil back from you. Every single campaign we have worked on and literally created millions of pounds of new business for clients we will share those very same tactics with you. And by the way, our reputations are on the line here. Neither of us want to put that at risk at all. We will deliver for you. Bottom-line: We are looking for mindsets that want to create something very special with us on these two days. If that's you ... we want to talk to you. Want to find out more about us both? Do some searching online and you'll find hundreds of pages all about Alan Forrest Smith and Brett Mc Fall.
By the way in with your price you get ... A beautiful buffet lunch on BOTH days. Tea, coffee and refreshments through out the class. Over-night accommodation in one of Cheshire's most exclusive country lodges in a tree filled setting with superb personal service (I have stayed there on more than one occasion and its wonderful"), plus breakfast and the same refreshments throughout day two. Now ... we are keeping the numbers low. We want every attendee to walk away knowing they had very personal service from both of us. We want you to know that every question or all of your personal needs during this master class. were covered by both of us and you leave ecstatic at what you have learned.
Now Here's Your ACT RIGHT NOW Alert: As you can imagine talk about these two days is rife within our business. Some very well know names are terrified were letting the cat out of the bag and revealing far too much. We have had enquiries from as far as Hong Kong and even Australia and the USA. We have 9 provisional bookings already. And they look like having the right stuff. So in reality we don't have 20 places but just 11 places to be snatched. As soon as we email our lists and announce seats are now for sale ... they will go. If you really want to and I mean REALLY want to understand how to make cash from advertising and watch response rates and sales explode, you must apply now for a seat right now today while you are on this page. Leave it until tomorrow and you might be one of the people that WILL have to wait until January 2006 for our next master class. and believe me that could you TENS of thousands of pounds in lost profits. Finally ... Are These Two Days For You? Look let me be frank here, NO, this masterclass is not for everyone! If you have a small, medium or even very large multi-million pound business, well, YES, you need to be coming along yourself (or sending your Ad-Men to our Master Class). If you apply what we teach you we promise you'll see an instant effect from your investment. And the cost will be a drop in the ocean compared to the returns you bank over 12 months, in fact not 12 months ... your first advertising campaign beyond attending our master class.! However if you are none of the above but would like to work your way to becoming a SIX-FIGURE copywriter/advertising writer working for yourself like myself and Brett, then ... YES, this class is for you. Do the math again quickly here. With your first client, you can write one sales letter series and it'll more than pay for your master class. A decent advertising copywriter can pull in at least 5k per letter! Would you like to earn a living like that? (P.S. We do actually have an ulterior motive here - we desperately need good copywriters to pass our work on to - that's why we're searching for those whom we can train and who are DEADLY serious about knowing how to write sales messages) Its for you if you ARE IN BUSINESS or you want to transform your life and WANT TO BE IN BUSINESS FOR YOURSELF! An amazing opportunity is staring you right in your face, right now! Let me ask you something... Are you feeling as excited as I am? Can you see an end to the never ending drought of sending out direct mail and getting no results? Are you starting to see the difference that we could make to your "advertising for life" and profits over two days. NO QUESTION we are excited and absolutely working out butts off to make this a very special weekend. Its going to be monstrous and NOTHING like you will have been to or seen before. And by the way I failed to mention this to you... YOU GET FREE DVDS OF THE WHOLE GIG! Our film crew will capture every single minute of the two days on Video. GOOD NEWS IS... You will get a complete copy for FREE! This way you can watch this event time and time again whenever you feel stuck or need refreshing on a point that you might be struggling with after the event. Plus: YOU GET FREE TRANSCRIPTS! That's right, you'll also get every single word spoken at the master class delivered to you in a BIG FAT TRANSCRIPT. That way you won't miss a thing. All there for you in black and white in a nice manual for easy reference. YOU GET FREE CRITIQUES FOR ONE YEAR! Yes, you can send up to 10 of you next advertising pieces to us for review beyond the event - for a period of 12 months. And we usually charge 200 pounds a time for each. But you won't pay that - you won't pay anything. It's part of our commitment to you that you get the results you want from these amazing 2 days. Plus we want you to know our telephones are open to you at ANY POINT after the master class. SOMETHING WE HAVE NEVER ALLOWED BEFORE. In other words need a final word of advice before going ahead with your new campaigns ... call us direct and just ask.
£3,995 (VAT of £699.13p to be added at 17.5%)
Simple, under our signatures follow the simple instructions to pay by cheque or credit card online. NOTE: This is merely to reserve a spot for you only. You will contacted by us personally before you are confirmed as an attendee. Thanks for reading a page that can surely change the fortunes of business and of the lives of individuals like yourself. If you have any questions call me (Alan) on my mobile at 07793 069 486 or simply email me and ask by clicking on this link. Regards.
P.S.: Remember, hire a copywriter like myself or Brett and it'll cost you at least 5k per sales letter and that's if you can get an appointment in our diaries! Invest in our Advertising Master Class and you'll have a full arsenal to create winning adverts for life for nothing! P.P.S.: Just 20 places ... no more, once they are all gone, that really is it.
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